“What is necessary to change a person is to change his awareness of himself.”
-Abraham Maslow, Psychologist
Several months ago some marketing experts told me that it would help people find my organizing business, LET’S MAKE ROOM, on the internet more easily if I had content on my website that changed periodically.
One of the ways they suggested I do this was to create a blog that was viewable from my website. This, they said would make my website more “dynamic” which I guess is like superfood for Google and other search engines.
What they didn’t tell me was that it would necessitate a complete revision of my site design, not to mention, an overflowing fountain of brilliant ideas and stories to share on a regular basis.
Well the good news is I did revise my website. As for the brilliant inspirations that translate into daily blog posts…not so much. It’s more like biweekly (or is it bi-weekly?) Anyway, I don’t even think Hemingway could have lived up to today’s standards when it comes to opening our minds to the masses.
As a self-funded, small (but growing) business I have learned being an entrepreneur is as much about personal growth as it is about learning new skills.
One of the first decisions I made was to not run away from technology. I resolved to “feel the fear and do it anyway.”
If you’d told me then that in less than two years I would be saying things like search engine optimization, web strategy, hosted links and plug-ins, let alone have a clue about what they meant, I would have thought you were, in the words of Robin Williams, “one sandwich short of a picnic.”
The other day I was meeting with a group of Graduate Students in Marketing who are helping me by developing a public relations plan for LET’S MAKE ROOM. They are all as comfortable in technology as somebody my age would expect. So imagine how flattered I was when they told me I had done a great job saturating the world of “Social Media.” It wasn’t so hard really. I just linked my Facebook site to show my ‘tweets and ensure my Yelp reviews would translate to my Google analytics page and I was all set.
OMG, did I just say that?
I guess it’s never too late to be a student again.